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The G2I Blog


A little sales etiquette would not have gone amiss.
The time had arrived, and I did what so many do today that are participating in a sales call. I logged onto Zoom. By now we know the...


The lost art of letter writing
There is a familiar noise that I hear every day in my neighborhood, I believe that noise is replicated many times in millions of...


Hope is Not a Sales Strategy
Salespeople, by nature, are a very optimistic bunch. Talk to and work with enough sales types over time, and you will see the pattern....


The Disconnect from B2C to B2B for Merchant Sellers
The conversation was going as many before it had gone with a very successful B2C selling, Independent Sales Organization (ISO), about...


What is the Definition of Sales Insanity?
The CRM screen looked like a spreadsheet with entries made that all looked the same. Written on every line was, "Called, Left Message, no...


Water the Crops
The training meeting had ended. Like so many sessions before, it was billed as sales training when in fact it had been product training....


Never Stop Learning
50, 40, 30, 20 … it seemed like it was never going to get there, but finally there was that familiar thump, touchdown. I was a little...


Press Release
Guide2Interchange For Immediate Release: 11/3/2020 Lantana, Florida---- 11/3/2020. Today, Guide2Interchange.com a B2B Merchant Services...


You may not know until you ask?
We were sitting at the Kitchen table and a song I had heard was on the radio. It was a song like so many others today, catchy, and...


Sales Socialism never works.
For months I wondered where all the great sales leads were for my Team. Our Colleagues over on the other side of the business that...


Commonsensical Selling
During a recent conversation with a business associate from a different industry, they asked me what sales methodology I promote and...


What about when……….
A few years back, Staples came up with a very popular and genius marketing tool called the “Easy Button.” It was so successful that the...


The Fine Line Between Confidence and Arrogance
I checked the figures over and over again with the same result each time. They added up, so why was my leader not getting it? Despite...


Presentation versus Conversation
15.3 billion trees are cut down each year across the globe. I dare say a number of these wind up being used for business presentations...


How long do you have to make an Impression?
For many Salespeople, the first interaction or interchange happens via a telephone. Sure, there are other methods to make first contact...


B2B The Covid-19 Equalizer and Next Frontier
In February 2020, the U.S economy was booming, the horizon was clear, smooth sailing. By the end of March 2020, the economy had ground to...


They Could Never Be In Sales
One of my sisters-in-law has a great personality, she is very comfortable engaging people in conversation with a very pleasant demeanor....


Do as I Do, Not Do as I Say!
Salesforces across the country are made up of, for the most part, hard working professionals. Like any job there are always a few...


Be an Adult and Hire One
The interview ended, and everyone rose to their feet to shake the candidate’s hand and thank them for coming in. As soon as they had left...


Buyers get to have their Cake and Eat it too!
When you talk to most businesses about accepting credit cards as a form of payment for B2B, you can almost see the blood run from their...
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