A little sales etiquette would not have gone amiss.

The time had arrived, and I did what so many do today that are participating in a sales call. I logged onto Zoom. By now we know the drill, click on the link, launch the application, connect with computer audio, and start the video. This call was a little unusual for me as I am usually the seller, not so here, I would be the intended buyer for a service that I was soon to need. As per usual, I was prompt and then began my wait for the seller to join. Five minutes passed, then seven, then nine, without my seller showing up for the call. At about the 7-minute mark, I sent them an email to let them know that I was on the call. I followed that with a text to their cell phone to let them know the same. That's when it began to go sideways.

Fairly quickly the seller texts me back. I expected to get at the very least some regret as to why they were late and maybe even an apology for their tardiness. Perhaps they had an emergency that needed tending to or maybe they forgot about the call. Either way, things happen, people are human, it's how you handle situations that count. Instead, that is when the excuses started to flow. First, the seller indicated that he was in the process of downloading the Zoom application. This was puzzling to me, as it was their invite to the meeting in the first place. Then they asked me to call their cell phone to start the conversation. That is when I decided that this salesperson was done. It was clear to me they had forgotten about the call and they were not in a place they wanted me to see. I let them know that Sales 101 was to be punctual and that now changing the method of communication was less than my preference. Instead of apologizing, this salesperson kept indicating to me that all he needed were my details to give me a quote. My response, "No Thank you." They kept texting me with excuses, my only hope at that point was that they were not driving adding danger to this mounting disaster.

In many cases today the selling process has changed where more and more sales are being conducted in a virtual environment. Zoom, Google Meets, Teams, etc. are now the new normal for many and an efficient way to conduct business. However, although the medium has changed the sales etiquette should not. Some of the most important tools a salesperson possesses are intangible assets. Is your awareness quotient high? Are you punctual, presentable, and professional in a Zoom environment much the same as you would have been when calling in person?