Are you Listening on your Sales Calls?
My dear Dad is fast approaching 96 Years of age. He is an amazing character full of wit and charm, but at this ripe old age, as to be expected, his hearing is a little challenged. Despite all the modern advances, even the very best hearing aids struggle to assist him. Nonetheless, he gets by, but it does make for some amusing conversations. Last week, I asked him if he was ready to go and he responded by asking me was it forecast to snow. My Dad’s issue led me to think about